MARKETING BUILT TO CONNECT

Creative marketing with data, heart, and hustle.

About

My name is Courtney Duggan

I’m a marketing strategist who loves the sweet spot where scrappy ideas meet luxury polish. With over 5 years of experience and a Master’s in Branding, I’ve built a career around connecting people to brands — not just through ads, but through experiences, storytelling, and unexpected moments of connection.

Currently, I lead marketing at Grand Central Terminal, where I manage everything from social content and influencer strategy to event campaigns and brand partnerships. My work is hands-on and high-level — I’m equally comfortable coordinating grassroots activations as I am analyzing data or presenting to stakeholders.

My approach blends instinct and experimentation with results-driven strategy. I’ve worked with iconic names like HBO, Alexis Bittar, and the New York Botanical Garden, building partnerships that feel genuine and deliver impact. Whether I’m launching a holiday campaign seen by millions or collaborating with a micro-influencer on a small moment, I care about creating work that resonates.

My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

Bittarverse with Alexis Bittar

Luxury Fashion | Webby-Winning Video Series

The Bittarverse — a satirical, mockumentary-style series created by jewelry designer Alexis Bittar — follows the chaotic lives of New York’s most fabulous misfits. It’s fashion, absurdity, and social commentary, all rolled into short-form skits shared on Instagram and TikTok. And throughout it all, Bittar’s signature pieces shimmer on every character.

In one standout episode, the ever-dramatic Margeaux played Patricia Black interviews a potential nanny — played by the iconic Bridget Everett — inside the legendary Grand Central Oyster Bar. The interview goes off the rails, but with oysters, wine, and French fries, it’s exactly the kind of stylish NYC chaos the show is known for.

That’s where I came in.

After noticing The Bittarverse team filming skits across the MTA system, we pitched a creative pivot: instead of charging the standard IP usage fees, we invited them to film inside Grand Central — the crown jewel of the MTA. It was a win-win: they got an iconic backdrop, and we positioned Grand Central as a culturally relevant partner.

With just one week to pull it off, I led the project from the MTA side, managing all production logistics:

Secured permits and waived $300+/post IP fees

Navigated stakeholder approvals and site logistics

Ensured content complied with all MTA brand, legal, and architectural guidelines

Coordinated between internal departments and the Bittarverse creative team

The result? A grassroots, high-impact campaign that aligned one of NYC’s most iconic destinations with a cult-favorite content series — all on a shoestring budget (the only spend: $200 worth of oysters).

Campaign Impact:

851,300 Total Views

44.5K Likes

586,978 Accounts Reached

3,000 Shares

1,618 New Grand Central Followers

38% Increase in @grandcentralnyc Profile Visits

Why it worked:

Positioned Grand Central as a culturally relevant, content-friendly landmark

Strengthened brand visibility and digital growth with zero paid media

Framed the MTA as a flexible, modern partner for creators

Just like Alexis Bittar’s jewelry, Grand Central Terminal is a statement piece — glamorous, grand, and unmistakably New York. This campaign proved that with the right collaborators (and a few oysters), you can turn spontaneous creativity into a moment that resonates.

"GCT ...one of my favorite buildings in NYC and who better to explain its history than my two favorite icons, Margaux and Hazel! The best!"
- follower comment

Big Moments, Bigger Reach

Event Marketing | Turning Activations into Headlines

At Grand Central, events aren’t just something we host — they’re cultural moments we amplify. As the lead on social media strategy for events, I ensure that every activation gets the attention it deserves, both online and off. From buzz-worthy brand moments to seasonal takeovers, my work keeps Grand Central not just relevant, but iconic.

I work hand-in-hand with our on-record PR agency to land press in The New York Times, Time Out NY, and Gothamist, while simultaneously building out our digital storytelling — from influencer seeding to real-time social content that drives engagement.

Here’s how I do it:

Cultural Relevance: I make sure Grand Central shows up in the zeitgeist — leveraging influencer collaborations, viral video formats, and trend-aware content to expand reach.

Media Alignment: I partner closely with our PR agency to ensure campaigns make headlines and hit feeds — aligning press placements with social storytelling for maximum impact.

On-the-Ground Content Strategy: I lead live content capture during events, transforming real-time moments into scroll-stopping posts that boost engagement and amplify Grand Central’s cultural relevance.

Key Results:

Earned 161M+ media impressions and $15M+ in publicity value for 2024’s holiday programming at Grand Central Terminal

Collaborated with HBO for House of the Dragon, generating 72K likes and 2M+ views across social platforms

Engaged 151,000+ Instagram followers with curated, culturally relevant content for Grand Central Terminal
Drove high participation with unique activations like the $1 NYC-themed art vending machine, which sold approximately 2,000 prints per day and attracted large crowds and feature in the New York Post, Travel + Leisure and more!

Restorsea

Beauty Marketing | TikTok, Luxury Skincare

At Restorsea, I served as the strategic lead behind the brand’s social media growth and content direction, focusing on innovative approaches to expand reach and engagement.

Developed and recommended key social strategies, including pushing forward with TikTok content featuring mother and daughter duo Patti and Joanne, which went viral and significantly boosted brand visibility.

Built and nurtured a vibrant influencer community, supporting authentic connections between Restorsea and skincare advocates.

Provided ongoing ideation and creative support across platforms, ensuring fresh, relevant content that resonated with Restorsea’s eco-conscious audience.

Supervest x House of Toi

Luxury Fashion | Private Investing, Public Runway

At Supervest, an alternative investing platform, I managed the social media presence across Instagram, YouTube, Facebook, LinkedIn, Twitter, and Pinterest, producing 5–10 posts daily for two company brands.

One of my favorite and most impactful projects was leading the social media strategy and coverage for the House of Toi Spring 2023 fashion show. This event was a perfect way to showcase Supervest’s unique investment opportunities in private businesses within the luxury and fashion industries.

Developed and executed a targeted content plan around the fashion show to engage a high-income, style-savvy audience.

Created dynamic real-time content and post-event highlights to maximize reach and brand relevance.

Used the fashion show as a storytelling tool to illustrate the types of exclusive private businesses users could invest in on the Supervest platform.

Supported brand awareness growth by integrating the event into the broader social strategy, contributing to a 530% organic follower increase across platforms.

This campaign successfully positioned Supervest at the intersection of luxury lifestyle and alternative investing, expanding its appeal to a new, affluent audience.